Competitor Analysis Essay

Tata Nanos competitors can be classified on three scales Economy, Performance and toilet facility. Based on EconomyThough Tata Nano was launched as the 1 Lakh railroad car, its exact cost range varies between Rs.1.59 lakhs to Rs.2.23 lakhs in the foodstuff at present. With this price range, in the quadruple wheelers category there is Maruti 800, Maruti Suzuki OMNI, Maruti Alto 800 and Hyundai date which has a price lesser than Rs. 3 Lakh. Being the cheapest car available in India, they also have competitors in the dickens and three wheeler separates. Tata Nano would be the succeeding(a) beaver option for this segment of customers if the compute limit is in this range. Tata Nano positions itself to be a family car available to those who can give in a bit more than they would pass off for a two wheeler. Based on PerformanceTata Nano has a 624 cc railway locomotive and has a uttermost power of 37.4 bhp. Compared to its counterparts in the same price range, Tata Nano has a outrage on its engine substance and maximum power. Mileage is also a authoritative factor for consumers in India who look for prize for Money products. Tata Nano claims a mileage of 22.2 Kmpl for its carnal model and this compromises on its engine capacity and different performance characteristics. Most of the other features of the probable competitors of Tata Nano are almost at parity with it. Based on ConvenienceDuring the planning stages of Tata Nano, the team of engineers who designed the fomite faced the toughest challenge of cathartic a car that was both attractive as tumefy as cheap. Tata Nano is 8% shorter and has 21% more interior space than Maruti 800. Tata Motors special(a) have given due splendour for the design of this low bud get down car to not lose out in the market place just because of it being unattractive. It has the best in class maneuverability net turning circle diameter. The weight of the fomite is just 600 kg which is also relatively lesser th an Maruti and Hyundai Cars. This could be taken as both an advantage as well as a disadvantage. But in this case, the light weight of the vehicle contributes to any(prenominal) of the crucial distinguishing features of the car mentioned above. Some of the major launches by competitors that are specially cerebrate to give competitionto the Tata Nano are Bajajs RE60 and Renault has also announced that it would be releasing a new car in this category. None of the launches against Nano could disrupt Tata Nanos market share significantly. Tata Nano is also planning to realise in variations to its initial model to get in line with its re-launching scheme of focusing on a the youth segment than the family segment.Comparison of Specifications of Tata Nano and its closest competitors filch 10 best-selling cars in India