Greed :: essays research papers

For more than fifteen years psychologist Julian Edney has visited college campuses across the nation to study the effects of greed in a society where over $100 billion in new wealth accumulates each year. On each of his stays, he would play a game with haphazardly selected students where 10 metal nuts in a bowl represented bare(a) credit. The students would then take the nuts for a single extra credit point. In this, he promised to double the amount of nuts left in the bowl every 10 back ups. Hypothetic each(prenominal)y, the game could last forever docile limitless rewards as the students took turns taking a nut from the bowl. However Dr. Edney determined that 65 percent of the groups couldnt get pass the first 10 second round, and the others could only make it a few more cycles until modest students turned into rambunctious maniacs scrounging for that last nut. Edneys conclusion Greed trumps trust. (U.S. News Magazine, 6/17/96 Special) Small towns and neighborhoods in America u sed to be cohesive, political scientist Bruce Frohnen pronounced in the May 1999 issue of Family Policy. They did not seek openness to all ways of life. Nor did they seek economic betterment as the sole proper goal, he added. Faith and tradition were ruling forces in the lives of Americans, bidding them care for their families and neighbors and their souls, as much as their pocketbooks. But as the material girls and boys grew, so did the need for greed. In a recent study by Roper Starch Worldwide, the set of teenagers moving into the new millennium have drastically changed from their parents visions. The percentage who said they wanted to earn a lot of money grew 25 points from the 38 percent in 1975. Those who said they needed a microwave oven as a necessity rose 19 points, and the percentage that believed life without an reply machine was incomprehensible grew more than 18 points. At the same time, teenagers who believed developing a meaningful philosophy of life dropped by 42 p ercent. However the skip over of moneys power in student-age adults coincided with a reward system for the newly transpired talents. Repetitive tasks are being replaced by super technology enchantment responsibilities requiring intelligence and skill are more emphasized. It is a winner take all society though, where the lopsided share of benefits go to very few players. The pageantry is not all coming from the upcoming generation though.

Symbols and Symbolism in Heart of Darkness - The Symbol of Ivory :: Heart Darkness essays

The Symbol of Ivory in Heart of Darkness           In Heart of Darkness Joseph Conrad often uses vague,muted descriptions, leaving a melange of realizable meanings in the readers lap. One exception to this tr mop up is Conrads symbolic use of ivory. Within the frame of the story,  his references to ivory can obviously be seen as a prototype of the white mans greed. Towards the end of the book ivory comes to symbolize the oozing evil that drips from the heart of darkness.             It isnt long before Conrad makes a commentary on the greed of the whites. By the thirty-seventh page via Marlow associates them with a false religion. He says that the men at the Central put up are, like a lot of faithless pilgrims bewitched at heart a rotten fence. Pilgrims are usually people who travel to a holy place, so why the choice of words? Conrad further explains in the pastime lines when he says, The word ivory rang in the air, was whispered, was sighed. You would think they were praying to it. In their rapacity the pilgrims have placed ivory as their God, a realization that has greater meaning towards the end of the book.             The significance of ivory begins to move away from avarice and takes on a purely evil connotation as Marlow approaches those hearts of darkness the Inner Station and Kurtz. Kurtzs relationship with ivory seems to have been reiterated by every company member through the course of the story. Of course Kurtz harvested more ivory than all the other move combined, and therefore it almost seems appropriate that Conrad would use extensive ivory imagery in describing Kurtz. Earlier, during his digression on Kurtz, Marlow says, The wilderness had patted him on the head, and, behold, it was like a ball-an ivory ball. By the time that Kurtz is carried out on a stretcher the evil has so overtaken him that, I could see the cage of his ribs all astir, the bones of his gird waving.  It was as though an animated image of death carved out of old ivory had been shaking its hand with menaces at a motionless displace of men made of dark and glittering bronze. The evil has now grown to encompass his entire body, and soul.

Essay --

cousin-german Kate is a poem about a young woman who is seduced by a Lord. He soon ensnares her and marries her full cousin Kate instead, leaving behind a broken-hearted cottage maiden. The maiden is soon classed as a fallen woman and is treated like an outcast in society. She is resentment and jealous of her cousin but soon reveals that she has the one thing her cousin does not and desperately wants a son and replacement to the Lord.The poem begins by formula I was a cottage maiden. It is a simple beginning, talking in the past tense. She tells us she is lower class person. It later says she is Hardened by sun and air this shows that the cottage maiden is strong and worked outside on land and it in addition suggests by the use of the words contented with my cottage span that she was happy and a sense of community .Then it says why did a great lord find me out, this tells us that the lord has been chasing after her and she has been caught by him.In this stanza there is a questi on asked to the question reveals that the girl is puzzled about the lord is after her. This suggests that she is aware that he has different motives rather than love and romance. This also shows that she knows the compliment is false and scarce a way of seducing her into bed. The second stanza is where the great lord isnt so great anymore. He lured and tricked her into going to his palace home. She whence saw another life. Life without working and cleaning however, the lord doesnt take her seriously. He doesnt feel like he has too as they are not espouse. He wore me like a silken knot is a simile which defines how he used her in his own way. He just wanted her as an accessory. He changed me like a glove this quote is also a simile which outlines h... ...fair haired son, my shame, my pride We are told she has a son, and that not barely is it a memory of her shame but he is her pride. Hes all she has. Then the last three lines on stanza six are switched. The vote co unter is now talking to her son, her pride. Your father would give lands for one she is telling her son that if his father really wanted to, he would take him and would leave her (the narrator) with nothing.In conclusion, Cousin Kate is an extremely complicated poem, and even though theres hate and heartbreak throughout, she ends up with pride. The narrator let the lord control her, power everywhere her and make her what he wanted however, Cousin Kate didnt. She would only let him have sex with her if she could still be pure this means that she would have to be married to do so. This probably made the lord have massive respect for Kate and not the narrator.

Today is Only the Beginning, My Past is a Complete Mystery :: Personal Narrative Writing

Today is Only the Beginning, My Past is a Complete MysteryIts funny how weeks pass so quickly and so much fills this life I cant mobilize how one day is different from the next. Lately, a moments peace means a falter of plans. My order is changed. Emotions, actions, events, and things go on around me, and I have a go at it through them not know how it was done. Sometimes t heres reflection its haunting until tomorrow, and I have no idea what tomorrow is. Strangely, I think of why Im here and wonder who I am behind this faade, this name-looking for a balance and a connection, never knowing where to find it, and nobody else knows either voices talk on the call back about it for hours, or sit there drawing some strange parallels one afternoon. It all ends up somewhere in an unconsciously dreamworld unluckily the perplaxity in distinguishing truth from reality is plaguing. Thinking of how to connect the two, three, and forty thousand images that fly by me day in and lights out, wakin g up and shock hits. both I want to do is do what I want to do, and do what I have to do, and like it, and get something out of it. Never does a notion cross my mind that there may someday be disappointment. And, when the sun rises every morning, more things muddle some understanding and shake my order, catching me by utter surprise. Secret hopes that will one day lead me to whatever i think I am going to find, lie before me a mystery. Months mesh into one another. I went out into the backyard to look for violets, the small wild ones. My aunt had secretly shown me where they were one day after lunch. I still remember my plaid pants were the same color as the violets, with a solid purple shirt, and my almost white Keds sneakers. We went up into the attic where she kept her sewing basket, and I picked out what I thought was the prettiest ribbon to tie together my prescious hand-held flowers. It was a frazzled, satin off-whitish with embroidered lace around it. I knew my flowers had to be worthy enough to be such a royal bow. So, we had sneaked around the corner of the house to the sunny spot thats where they grew the best. Originally, I had picked the flowers without the stems.

Free Essays - The Phony Holden of Catcher in the Rye :: Catcher Rye Essays

The Phony Holden of Catcher in the Rye     J.D. Salinger writes round a young part who is very distraught after World War II. In Salingers only published novel The Catcher in the Rye he talks approximately a young man who does non understand society and the surroundings he lives in. He keeps referring back to how everyone and everything around him is a phony. He makes himself seem fallible by telling the reader that he lies openly.   In the novel Holden is what you would call an unreliable narrator. The definition of unreliable is - a person or thing that cannot be counted on or trusted. You cannot trust Holden if you know that he lies all the time. Since the reader knows that he is a habitual liar you may never know the exit from when he is telling the truth or when he is telling another one of his stories. Holden goes in and out of mental lapses throughout the novel that affected his discernment and psychological state greatly.   Holden is an u nreliable narrator for many reasons. Holden tells the reader that he lies all the time and sometimes does not even notice that he is lying. Holden does not see things beneath the surface. Finally he is not mentally stable and feels very insecure about many things.   Susan K. Mitchells comments talk about how Holden is confused about the world and the people who be around him. He is an immature man who is still recovering from the effects the war had on him. He has also alone failed out of school and so that has sent him into further depression. Holden sometimes contradicts his statements that he said earlier on and he doesnt realize it. Holden is a man who does not practice what he teaches.(Mitchell 1) You cannot believe what Holden says about his family after he has told you that he lies.(2) Holden tells falsifications so often that he doesnt even realize whether he is lying or telling the truth.(2) Holden tells Sally he loves her, It was a lie of course, but the thing is, I meant it when I said it.(2) Since the book is told through the eyes of the narrator our observations are biased.

Free Essays - The Phony Holden of Catcher in the Rye :: Catcher Rye Essays

The Phony Holden of Catcher in the Rye     J.D. Salinger writes ab push through a young man who is very distraught after World War II. In Salingers only published novel The Catcher in the Rye he talks about a young man who does not understand society and the surroundings he lives in. He keeps referring back to how everyone and everything around him is a phony. He makes himself watch outm unreliable by recounting the reader that he lies openly.   In the novel Holden is what you would call an unreliable narrator. The definition of unreliable is - a person or thing that cannot be counted on or trusted. You cannot trust Holden if you know that he lies all the time. Since the reader knows that he is a habitual liar you may never know the difference from when he is telling the truth or when he is telling another one of his stories. Holden goes in and out of mental lapses throughout the novel that affected his mind and psychological state greatly.   Holden is an unreliable narrator for many reasons. Holden tells the reader that he lies all the time and sometimes does not even notice that he is lying. Holden does not see things beneath the surface. Finally he is not mentally stable and feels very insecure about many things.   Susan K. Mitchells comments talk about how Holden is confused about the institution and the people who are around him. He is an immature man who is still recovering from the effects the war had on him. He has also just failed out of school and so that has sent him into further depression. Holden sometimes contradicts his statements that he said earlier on and he doesnt realize it. Holden is a man who does not traffic pattern what he teaches.(Mitchell 1) You cannot believe what Holden says about his family after he has told you that he lies.(2) Holden tells falsifications so often that he doesnt even realize whether he is lying or telling the truth.(2) Holden tells Sally he loves her, It was a li e of course, but the thing is, I meant it when I said it.(2) Since the book is told through the eyes of the narrator our observations are biased.

Climate Changes Effect On Australian Locust Populations Environmental Sciences Essay

analyze the make and impacts of climate renewal on locust populations and our version responses ( assessment of clime revolution impacts and possible version responses ) .Locusts atomic number 18 a type of insect that offer be lay waste toing plagues of farming due to their ability to develop really big populations and to organize dense and extremely nomadic droves.The possible home makes of the Australian pestilence locust screen half of inland eastern Australia, an country of ab issue two million square kilometers. They are primarily unfastened tuft grasslands on carcass, loam or stone-mantled desert loam dirts. Habitats become suited for locust genteelness after rainfall, when dirt wet allows egg development and flora response provides nutrient for subsequent endurance of nymphs.Landscapes which are by and large unfavor commensurate for locust genteelness include forest, forest, bouldery hills, desert sandplain and dunefields. The glade of wood and forest flora on cl ay and loam dirts has expanded the country of possible home ground in the agricultural parts of southern and eastern Australia.Within the parts of possible home ground there are about countries which are capable to more frequent infestation. Female Australian pestilence locusts typically lay their eggs in hard- mob dirt along roadstead and paths, in clay pans or in rocky countries.Has recent clime diversity influenced the frequence or strength of farthest yields? Give illustrations if possible.The IPCC s Fourth Assessment Report states that more powerful storms and hotter, longer dry periods energize been find and this tendency is predicted to go on. Climate alteration may do an addition in conditions extremes through alterations to the distri just nowion of heat and the flow of energy through the clime system. Current information suggests that clime alteration has already influenced the frequence of utmost events such as heat moving ridges, inundations, storms, fires and dro uths.Australia is a of course dry continent, which has been capable to periodic drouths. CSIRO patterning suggests that the frequence of drouth in some countries could treble by 2070, based on scenarios utilizing different degrees of C dioxide emanations. This could do an addition in the badness, continuance, frequence or distribution of drouths.Tropical storms and hurricanes are potentially sensitive to nomadic break up because their development is restricted to ocean countries where the sea surface temperature is greater than 27 & A deg C. Given the fact that planetary estrus may do a greater country of ocean to make this temperature more frequently, the zone of hurricane activity could spread out.An addition in the frequence of inundations has been observed between 1865-1999. Hot yearss, hot darks and heat moving ridges have besides become more frequent ( Confalonieri et al. , 2007 ) . Besides in some parts, alterations in temperature and precipitation are juted to increas e the frequence and badness of fire events ( Confalonieri et al. , 2007 ) .It must be noted nevertheless that natural phenomena might besides be able to explicate a possible addition in utmost conditions events such as El Ni & A ntilde Os and La Ni & A ntilde a, which are known to make utmost conditions events.Natural systems in all continents and most oceans are being affected by regional clime alterations, chiefly temperature additions. The chief natural systems of Earth include biological systems, ecosystems, planetary energy budget, H2O rhythm, biochemical rhythms and planetary clime systems.Observed alterations to natural systemsPlant and existent being scopes have shifted pole ward and higher in lift alterations in flora due to altering climatic conditions and enlargement of north-polar furnish lands into antecedently shrub-free countries. In some countries populations sizes of workss and animate beings have changed dramatically by increasing in some countries and worse ning in others altering climatic conditions can diminish the survival rate of native species and increase endurance of alien species. Phenology timing of many life-cycle events, such as blooming, migration and insect outgrowth, had shifted earlier in the recant and frequently later in the fall.alteration in overall distribution and strength of normal conditions events and increase frequence and strength of utmost conditions events,ADAPTION RESPONSESIf climate varianceis an indirect cause of the pest eruption, it isof import to carefully measure the benefits and disadvantages,both environmentally and economically, of any controlsteps, particularly when biological control agents areconcerned, the effectuate of which are irreversible.find the point of struggle in the argument in your topic country Although a contributing cause for the populationdetonation is likely to be climate variableness, the mechanismthrough which clime could be runing to do thewidespread pest eruptions is n on instantly obvious.Climate abstractive accounts are undependableThese pestilences have been go oning for many old ages.adjudicate between conflicting thousand and theories on anthropogenetic planetary oestrus objet dart many of these natural drivers and influences on clime will ever happen, and are out of human control, the combination of these and human activities are progressively changing the Earth s clime. Scientific grounds strongly indicates that natural influences can non explicate the rapid addition in planetary near-surface temperatures observed during the 2nd half of the twentieth century.Human impacts on the clime system include increasing concentrations of atmospheric nursery gases such as C dioxide, CFCs and their alternates, methane, azotic oxide, and air pollution and land alteration.While scientists apprehension of the elemental procedures responsible for planetary clime alteration has greatly improved during the last decennary, through advanced representation of C, H2O, and other biogeochemical rhythms in clime theoretical accounts, projections of forthcoming planetary heating are still hard to foretell due to uncertainnesss and differing anticipations.A February 2007 study by the IPCC, based on the work of some 2,500 scientists in more than 130 states, concluded that worlds have cause all or most of the current planetal heating through industrialisation, deforestation, and pollution have greatly increased atmospheric concentrations of H2O vapor, C dioxide, methane, and azotic oxide, which are all nursery gases that aid pin down heat near Earth s surface.While the IPCC accept that natural rhythms play a function in clime alteration they point make apparent that such alterations have occurred over the mates of several centuries, while today s alterations have taken topographic point over the past hundred old ages or less. there are besides many plausible sceptics who challenge the current findings on clime alteration and its effects m any a(prenominal) believe that the recognized planetary mean temperature statistics used by the Intergovernmental Panel on Climate Change show that no ground-based heating has occurred since 1998 and as consequence they strongly doubt whether any planetary heating at all is happening at the minute Some scientists province that the rhythm of glacial and interglacial periods shows that the Earth s temperature is really chilling down. Many scientists are oppugning the current theoretical accounts and methods used to foretell clime alteration and are disbelieving of the truth of current IPCC clime anticipations. Many believe that it is non possible to project planetary clime accurately plenty to warrant the scopes projected for temperature and sea degree rise over the following century. Some scientists province that planetary heating is chiefly caused by natural procedures and conclude that the ascertained heating is more likely attributable to natural causes than to human activities So me scientists conclude that the cause of planetary heating is unknown and that no principal cause can be attributed to the ascertained rise temperatures, whether anthropological or natural. Some scientists do non deny or corroborate that planetary heating is happening, nevertheless many believe that the associated effects of planetary heating will be of small impact to human union or the Earth s environmentdevelop and warrant your ain stance in relation to the argument show the taking issues for clime alteration impacts in your chosen subject country present key version demands for your chosen subject country.Emerging nymphs and teeming locusts have the ability to do dire harm to harvests and grazing lands in the wheatbelt, every bit good as harm to intensive horticultural endeavors, featuring evidences, groves, vineries, gardens and other public and private installations from winging drovesWeather is created out of altering heat and cold of the land mass and the oceans during eac h twenty-four hours and with the seasons. We are now doing profound alterations to these ancient systems through general heating and the derangement between equatorial temperature rise and polar some 3 & A deg C.2005 was the 2nd warmest twelvemonth on record increased by accelerated thaw of Arctic sea ice and Siberian permafrost. In the oceans this has been exacerbated by the break of the planetary ocean current that warms Europe and the turning permanency of the El Nino in the Pacific.Climate theoretical accounts have been proposing for old ages that the equatorial and southern parts will go drier, with many countries traveling into lasting drouth. This includes some of the poorest lands in the cosmea where people are least able to accommodate, and some of the most thickly settled. This is climate alteration in a large mannerEarlier clime theoretical accounts have been excessively simplistic for the elaboratenesss of nature. There has been out of the blue rapid warming in the semitropicss ( at 30 grades north and south ) whereas the theoretical accounts predicted a more unvarying heating. These parts, which already have warm climes, include north Africa and the southern parts of China, Australia and South America. This will convey widespread drouth to these countries.The effects of conditions uncertainness are difficult to quantify, though here is an declarative list.See how each of these results would impact on you personallyDeluging from storms and exceeding rainfall impacts most to a great extent on the more fertile parts created from flood plains. City nutrient supplies are restricted or become really expensive, as happened late with Australian rock fruits and bananas.Sea rushs will massively impact low-lying parts where there are heavy populations, from the China seashore to Florida. Many of these are retirement oasiss.Mud slides where there has been heavy deforestation, most frequently near shanty towns where there has been minimum respect for poss ible prostration. More bear on as most of the population addition is migrating to new suburban conurbation.Dry equatorial conditions ignites progressively immense wood fires that destroy a batch of the log used in building, every bit good as making fume haze and impacting wellness.More extended drouth that will go lasting in some countries, and will consequence the major grain-growing countries of Argentine and Australia.Dry conditions encourage droves of plagues, such as locusts, and wood-eating beetles to travel into fertile countries.Heat and fire thaws more permafrost, and this destabilises roads and edifices, taking to out-migration.Extensive loss of stock and harvest from all the above with immense effects for those in fringy nutrient countries. Some civilizations, such as those in cardinal Asia and east Africa that count their animate beings as wealth, will disintegrate.9. Has planetary heating increased the frequence of locust pestilences around the universe? There is no s trong grounds for this. Recent eruptions of locusts in many parts of the universe are more likely to be linked to above norm rainfall associated with normal, but mostly unpredictable climatic rhythms.10. Are fluctuations in locust Numberss in Australia associated with El Ni? O or La Ni? a events? In Australia, strong El Ni? o* and La Ni? a* events have some influence on locust Numberss but can non wholly explicate the incidence of pestilences. Locust pestilences sometimes do, but non ever, occur when there is a strong La Ni? a event as this is associated with above norm rainfall. However, above mean rainfall may non needfully take to a locust eruption, as the critical factor in the development of a pestilence is the timing of rainfall events in relation to genteelness ( see FAQ 4 ) . *for a definition of El Ni? O and La Ni? a events see the Australian Bureau of Meteorology Climate Glossary There are concerns being expressed over the impact on farm animal, human wellness, the H2O sup ply, and the eco-system and what after effects will stay from the usage of these pesticides.He said the staggered hatchings, which arose because of recent fluctuations in temperature, would do things more hard as the population would be in different phases of development.The 100s of 1000000s of locusts expected make this the biggest pestilence since 1973/74 and are a consequence of increased rainfall in Hesperian Queensland.

Government & Public Administration

Assistant contriver Entitlement DivisionCity of Irvine, Irvine, California, Oct. 2005 positionDutiesManaging discretionary cases including, but not limited to conditional-use permits, master plans, and tentative parcel/ nerve pathway maps.Working with applicants to ensure projects comply with the General Plan, Subdivision Map Act, Design Guidelines, Subdivision and Zoning Ordinances.Writing mental faculty reports and resolutions for projects.Creating charts & graphs and using PowerPoint for presentations.Presenting projects to approval bodies, supervisors, and the humankind.Assisting in managing the using of Environmental Impact Reports (EIR), including reviewing Request for Proposals (RFP) and selecting environmental consultant to produce the document gathering technical studies and reports for the draft document coordinating the distribution of the document to departments, agencies, and completely relevant parties for review reviewing the draft document to ensure the analys is conforms with city, state, and federal guidelines and policies ensuring the responses to comments satisfy all issues that are of concern.Notable projects where I served or currently table service as Project ManagerDu Pont Lofts Tentative Parcel Map Extension, a 115-unit residential condominium project, proposed by West Millenniums Homes.Irvine Spectrum Center Master Plan Modification, accession of a 20,000 square-foot wing to the 2-million square foot retail and entertainment center proposed by The Irvine Company.Koll Center II Tentative Parcel Map, a 185,000 square-foot office ballpark on 22 acres, proposed by The Koll Companies.Park Place Master Plan Modification a 110-acre mixed-use project consisting of office, retail, and residential uses, proposed by Maguire PropertiesNotable projects where I am currently serving as Assistant Project Manager2802 Kelvin, 176-unit apartment project, proposed by The Irvine Company.2500 Michelson, 200-room hotel/200-unit condominium pro ject, proposed by Starpointe Communities.Metropolis, 500-unit apartment & condominium project, proposed by Sares-Regis Group.Assistant Planner Planning & Development ServicesCity of La Quinta, La Quinta, California, Nov. 2004 Sept. 2005DutiesManaging various discretionary cases such(prenominal) as Use Permits applications, and assisting principal planners on projects.Reviewing projects in the prep and code compliance stages.Providing customer service to the general public and conducting various look projects.Planning Intern PlanningCity of Westminster, Westminster, California, June 2002 Aug. 2003DutiesWorking on applications such as preliminary plan reviews, sign programs, and minor use permits.Conducting various research projects.Participating in weekly design review sessions.Providing planning-related information to the public via the counter or telephone.Translating planning and non-planning related inquires for the public.Assisting planners on projects.Conducting site visi ts.Assisting senior staff with GIS applications. Entrepreneurship and Business Management helper Director of Business DevelopmentMaui Maui San Diego, California, Sept. 2006 PresentDutiesOverseeing all aspects of business development, including exploring various advertising and marketing opportunities and performing due diligence.Presenting ideas and solutions to partners on how to improve business operations and sales.Building relationships with the community (e.g., sponsoring community events, tout leagues, and youth organizations).Managing the development and distribution of printed menus and fliers.Developing and updating website.Assisting the general manager with business accounting.Working with government agencies to obtain licenses and permits such as ABC, signs, etc.Interviewing and hiring staff for the business.Working with county health officials, property management, and contractors to improve business operations.Interviewing and hiring staff for the business.Involved i n the negotiation process for the purchase of the restaurant business from previous owner.Co-Founder & Managing PartnerX.O. Entertainment San Diego, California Aug 2003 PresentDutiesSecuring venues for events.Negotiating terms and finalizing contracts with venue management.Hiring and determining compensation for talents, designers, sponsors, media, promoters, etc.Overseeing planning, marketing, and operating teams.Collaborating with various companies and venue management to present innovative shows and a better productUnder my direction, the company has been the lead or a partner in the production of 42 events that generated over $800,000 in revenue and attracted a total of over 25,000 people. Campaign & Political ActivitiesAssistant Campaign Manager John Duong Mayor, Irvine, California Aug. 2006 Nov 2006Duties Managing the main campaign office, leading a staff that had up to 20 volunteers, setting schedules, attending fundraising functions, interacting with business and communit y groups, and delegating tasks such as making phone calls, walking precincts, posting signs.Campaign CoordinatorVan Tran fix Assembly, Westminster, California Sept. 2004 Nov. 2004 Duties Using fluency in Vietnamese to translate to the public, creating charts and maps to keep track of the teams progress, organizing databases, coordinating media press conferences and voter registration guide efforts, and putting together small teams to walk precincts and post signs.Non-ProfitExecutive CommitteeVANG, San Jose, California, Jan. 2007 PresentDuties Contacting and meeting representatives from companies to discuss sponsorship opportunities, coordinating events such as Women in leaders and Vietnamese Americans in Media- forums that allow interaction between students and successful professionals, and working with business, financial, medical, media, and student associations/groups to increase visibility of the organization on a national and multinational level.ULI Young LeadersUrban Lan d Institute Washington D.C. March 2008 PresentOrganization Information Active member of the Orange County Chapter of the Washington D.C-based non-profit research and education organization supported by its members that now has more than 40,000 members worldwide representing the entire spectrum of land use and real estate development disciplines, working in private enterprise and public service. As the preeminent, multidisciplinary real estate forum, ULI facilitates the open exchange of ideas, information and experience among local, national and international industry leaders and insurance policy makers dedicated to creating better places.EducationCalifornia State Polytechnic University, Pomona, California, Jan. 2002 June 2004Bachelor of Science Urban & Regional PlanningRelevant Courses includedApplied human ecology Land Use & Theory CEQA Planning Law Community Development Real Estate Principles Urban Development Process North China University of technology, Beijing, China, June 2004 July 2004(Study Abroad)Courses includeChina and the United States Cross-Cultural Analysis China as a Cultural Entity Politics, Economics, Law, and Business Practice in International Destination University of California, Irvine, Irvine, CA April 2008 bring out it Right Business Writing CoursesCertificate of Completion LanguagesEnglish, fluent, native speakerVietnamese, fluent ?City of Irvine www.cityofirvine.org?City of La Quinta www.la-quinta.org?City of Westminster www.ci.westminster.ca.us?North China University of Technology http//www.ncut.edu.cn/http//202.204.24.37/waiban/waiban-English/index.htm?John Q. Duong www.johnqduong.com?Van Tran www.vantran68.com?VANG Organization www.vangusa.org?Urban Land Institute www.uli.org*See separate cover for a full list of professional references and contacts.

The Dark Side of Customer Analytics

HBR slipperiness STUDY AND COMMENTARYHow nominate these companies leverage the node info responsibly?The decadeacious Side of Customer AnalyticsFour commentators base on balls expert advice.by Thomas H. Davenport and Jeanne G. HarrisReprint R0705A An indemnification familiarity finds some intriguing patterns in the fealty card data it bought from a food product chainthe correlation between condom sales and HIV-re later(a)d claims, for instance. How stinker both companies leverage the data responsibly?HBR CASE STUDY The Dark Side of Customer AnalyticsCOPYRIGHT 2007 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION.ALL RIGHTS RESERVED. by Thomas H. Davenport and Jeanne G. Harris Laura Brickman was glad she was almost done market place shopping. The lines at the local ShopSense supermarket were oddly long for a Tuesday make uping. Her cart was nearly over? owing in preparation for several days a fashion from her family, and she passive had packing to do at home. Just a fe w more items to go A dozen eggs, a half gallon of orange juice, anda box of Dip & Dunk cereal? Her sixyear-old daughter, Maryellen, had obviously used the step stool to get at the list on the counter and had scrawled her high-fructose emand at the supply of the paper in brightorange marker. Laura make a mental none to come up to with Miss Maryellen close what sugary cereals do to kids teeth (and to their parents contendets). Taking care non to crack either of the eggs, she squeezed the remaining items into the cart. She wheeled past the ShopSense Summer Fun displays. Do we need more sunscreen? Laura wondered for a moment, before deciding to go without. She got to the checkout area and waited. As regional manager for West Coast operations of IFA, one of the largest sellers of life and health restitution in the United States, Laura ormally dexterity not take on paid much attention to Shop-Senses checkout proceduresexcept maybe to monitor how accu numberly her purchases we re beingness rung up. exclusively immediately that her companys fate was intert wined with that of the Dallas-based national grocery chain, she had less motivation to peruse the magazine racks and more incentive to evaluate the s female genitalianing and tallying going on ahead of her. some 14 months earlier, IFA and ShopSense had joined forces in an intriguing venture. Laura for years had been interested in the idea of looking beyond the traditional sources of customer data that insurers ypically used to set their premiums and develop their products. Shed read every article, book, and Web site she HBRs cases, which are ? ctional, present common managerial dilemmas and offer cover solutions from experts. harvard communication channel review may 2007 foliate 1 H BR C A SE S T UDY T he Dark Side of Customer Analytics Thomas H. Davenport (emailprotected babson. edu) is the Presidents Distinguished Professor of Information Technology and Management at Babson College, in Welles ley, Massachusetts, and the director of research for Babson administrator Education. Jeanne G. Harris (jeanne. g. emailprotected com) is an executive research fellow and a director of research at the Accenture Institute for High-Performance Business. She is based in Chicago. Davenport and Harris are the coauthors of Competing on Analytics (Harvard Business train Press, 2007). page 2 could ? nd on customer analytics, seeking to l put one across more to the highest degree how judicatures in other industries were wringing every last drop of economic value from their products and processes. Casinos, credit card companies, even staid old insurance ? rms were joining airlines, hotels, and other service-oriented businesses in gathering nd analyzing speci? c details roughly their customers. And, accord to recent studies, more and more of those organizations were sharing their data with business partners. Laura had read a pro? le of ShopSense in a business publication and well-educate d that it was one of only a handful of retailers to conduct its analytics in-house. As a result, the grocery chain possessed sophisticated data-analysis methods and a accompanimently deep trove of culture or so its customers. In the article, analytics chief Steve Worthington described how the organization employed a pattern-based approach to issuing coupons.The merchandise department understood, for instance, that after three months of buying nothing that WayLess bars and shakes, a shopper wasnt susceptible to discounts on a rival brand of diet aids. Instead, shed probably respond to an offer of a free doughnut or pastry with the purchase of a coffee. The company had even been experimenting in a few markets with what it called Good-Sense messagesbits of utile health information printed on the backs of receipts, based partly on customers current and previous buying patterns. Nutritional analyses of some customers most recent purchases were eing printed on receipts in a few of t he test markets as well. Shortly after reading that article, Laura had invited Steve to her of? ce in San Francisco. The two met several times, and, after some fevered discussions with her bosses in Ohio, Laura made the ShopSense executive an offer. The insurer motivationed to buy a small sample of the grocers customer obedience card data to determine its quality and reliability IFA wanted to and out if the ShopSense information would be meaningful when stacked up once against its own claims information. With expire managements blessing, Steve and his team had agreed to provide IFA with ten ears worth of allegiance card data for customers in southern Michigan, where ShopSense had a high share of walletthat is, the supermarkets werent located within ? ve miles of a hunting lodge store or other major rival. Several months after receiving the tapes, analysts at IFA ended up ?nding some clean strong correlations between purchases of un flushed products (highsodium, high-cholester ol foods) and medical exam examination claims. In response, Laura and her actuarial and sales teams conceived an offering called Smart Choice, a low-premium insurance plan aimed at IFA customers who didnt indulge. Laura was ? ing the conterminous day to IFAs headquarters in Cincinnati to meet with fractions of the senior team. She would be seeking their approval to buy more of the ShopSense data she wanted to continue mining the information and re? ning IFAs set and marketing efforts. Laura understood it susceptibility be a tough sell. After all, her industry wasnt exactly known for embracing radical changeeven with proof in hand that change could work. The make-or-break issue, she thought, would be the reliability and richness of the data. Your CEO needs to hear only one thing, Steve had told her several days earlier, objet dart they were comparing notes. Exclusive rights to our data will give you information that your competitors wont be able to match. No one else has the h istorical data we know or as many customers nationwide. He was right, of course. Laura also knew that if IFA decided not to buy the grocers data, some other insurer would. Paper or tractile? a young boy was asking. Laura had ? nally made it to front of the line. Oh, paper, please, she replied. The cashier scanned in the groceries and waited while Laura swiped her card and signed the touch screen. Once the register printer had halt chattering, the cashier curled the long strip of aper into a thick wad and handed it to Laura. Have a nice night, she said mechanically. Before peal her cart out of the store into the slightly cool evening, Laura brie? y checked the total on the receipt and the information on the back coupons for sunblock and a reminder somewhat the importance of UVA and UVB protection. Tell It to Your Analyst No data set is perfect, but based on what weve seen already, the ShopSense info could be a elegant rich source of insight for us, Archie Stetter told the ha ndful of executives seated around a table in one of IFAs recently renovated conference rooms.Laura nodded in agreement, wordlessly cheering on the insurance harvard business review may 2007 T he Dark Side of Customer Analytics H BR C A SE S T UDY companys uberanalyst. Archie had been invaluable in guiding the pilot project. Laura had ? own in two days ahead of the clash and had sat down with the chatty statistics expert and some members of his team, going over results and gauging their support for continuing the relationship with ShopSense. Trans fats and heart diseaseno surprise on that rate, I guess, Archie said, employ a laser pointer to direct the managers attention to a PowerPoint slide projected on the wall. How about this, though Households that purchase both bananas and cashews at least quarterly seem to show only a negligible find of developing Parkinsons and MS. Archie had at ? rst been skeptical about the quality of the grocery chains data, but ShopSenses well of information was deeper than hed imagined. Frankly, hed been having a blast slicing and dicing. Enjoying his moment in the spotlight, Archie went on a bit longer than hed intended, talking about typical patterns in the purchase of certain over-the-counter medications, potential lead-in indicators for diabetes, and other statistical curiosities.Laura noted that as Archies presentation wore on, CEO Jason Walter was jotting down notes. O. Z. Cooper, IFAs general counsel, began to clear his throat over the speakerphone. Laura was about to rein in her stats goof when Rusty Ware, IFAs chief actuary, addressed the group. You know, this bundle isnt really as much of a stretch as you might think. He pointed out that the company had for years been buying from information brokers lists of customers who purchased speci? c drugs and products. And IFA was among the trump out in the industry at evaluating external sources of data (credit histories, demographic studies, analyses f socioeconomi c status, and so on) to predict depression, back pain, and other expensive chronic conditions. Prospective IFA customers were required to disclose existing medical conditions and information about their personal habitsdrinking, smoking, and other high-risk activitiesthe actuary reminded the group. The CEO, meanwhile, felt that Rusty was overlooking an important point. But if were ?nding patterns where our rivals arent even looking, if were coming up with proprietary health indicatorswell, that would be a huge hurdle for everyone else to get over, Jason noted. arvard business review may 2007 Laura was keeping an eye on the clock there were several themes she still wanted to hammer on. Before she could follow up on Jasons comments, though, Geneva Hendrickson, IFAs senior vice president for ethical motive and corporate responsibility, posed a blue-sky question to the group Take the fruit-and-nut stat Archie cited. Wouldnt we arouse to share that sympathetic of information? As a bene ? t to companionship? Several managers at the table began talking over one another in an attempt to respond. Correlations, no matter how interesting, arent conclusive evidence of causality, somebody said. Even if a correlation doesnt hold up in the medical community, that doesnt mean its not useful to us, someone else suggested. Laura dictum her opening she wanted to get back to Jasons point about competitive return. Look at Progressive Insurance, she began. It was able to steal a marchland on its rivals simply by recognizing that not all motorcycle owners are created equal. Some ride hard (young bikers), and some hardly ride (older, middle-class, midlife crisis riders). By put these guys into disparate risk pools, Progressive has gotten the rates right, she said. It wins all the business with the safe set by offering low remiums, and it doesnt lose its shirt on the more dangerous set. Then O. Z. Cooper broke in over the speakerphone. Maybe the company should formally positio n Smart Choice and other products and marketing architectural plans developed using the Shop-Sense data as opt in, he wondered. A lot of people signed up when Progressive gave discounts to customers who agreed to put devices in their cars that would monitor their driving habits. Of course, those customers realized later they might pay a higher premium when the company arrange out they routinely exceeded the speed make up ones mindbut thats not a legal problem, O. Z. noted.None of the states that IFA did business in had laws prohibiting the sort of data exchange ShopSense and the insurer were proposing. It would be a different story, however, if the company wanted to do more business overseas. At that point, Archie begged to show the group one more slide sales of prophylactics versus HIV-related claims. The executives continued taking notes. Laura glanced again at the clock. No one seemed to care that they were going a little over. Exclusive rights to our data will give you inform ation that your competitors wont be able to match. No one else has the historical data we prevail. page 3H BR C A SE S T UDY T he Dark Side of Customer Analytics Data Decorum Customers find out, they stop using their cards, and we stop getting the information that drives this whole train. page 4 Rain was in the forecast that afternoon for Dallas, so Steve Worthington decided to drive rather than ride his bike the nine and a half miles from his home to ShopSenses corporate of? ces in the Hightower Complex. Of course, the gridlock made him a few minutes late for the early morning meeting with ShopSenses executive team. Lucky for him, others had been held up by the traf? c as well. The group gradually came together in a lightly cluttered room off the main hallway on the eighteenth ? oor. One corner of the space was being used to store prototypes of regional instore displays featuring several members of the Houston Astros pitching staff. I dont know whether to grab a cup of coffee o r a bat, Steve joked to the others, gesturing at the life-size cardboard cutouts and settling into his seat. Steve was hoping to persuade CEO Donna Greer and other members of the senior team to approve the monetary value of the data sale to IFA. He was pretty con? dent he had majority support he had already spoken individually with many of the top executives.In those one-onone conversations, only Alan Atkins, the grocery chains chief operations of? cer, had raised any signi? cant issues, and Steve had dealt patiently with each of them. Or so he thought. At the start of the meeting, Alan admitted he still had some concerns about marketing data to IFA at all. Mainly, he was worried that all the hard work the organization had done building up its loyalty program, honing its analytical chops, and maintaining deep customer relationships could be undone in one fell swoop. Customers ? nd out, they stop using their cards, and we stop getting the information that rives this whole train, he said. Steve reminded Alan that IFA had no interest in revealing its relationship with the grocer to customers. There was always the chance an employee would let something slip, but even if that happened, Steve doubted anyone would be shocked. I havent heard of anybody canceling based on any of our other card-driven marketing programs, he said. Thats because what were doing isnt visible to our customersor at least it wasnt until your recent comments in the press, Alan grumbled. There had been some tension within the group about Steves region to everal widely disseminated articles about ShopSenses embrace of customer analytics. Point taken, Steve replied, although he knew that Alan was aware of how much positive attention those articles had garnered for the company. Many of its card-driven marketing programs had since been deemed cuttingedge by others in and outside the industry. Steve had hoped to move on to the ? nancial bene? ts of the arrangement, but Denise Baldwin, ShopSenses head of human resources, still seemed concerned about how IFA would use the data. Speci? cally, she wondered, would it identify individual consumers as employees of particular(a) companies?She reminded the group that some bighearted insurers had gotten into serious trouble because of their pro? ling practices. IFA had been looking at this relationship only in the context of individual insurance customers, Steve explained, not of group plans. Besides, its not like wed be directly drawing the risk pools, he said. Then Steve began distributing copies of the spreadsheets outlining the ? ve-year returns ShopSense could realize from the deal. Directly being the operative word here, Denise noted wryly, as she took her copy and passed the rest around. Parsing the InformationIt was 650 pm, and Jason Walters had canceled his session with his personal trainer againto stay late at the of? ce. Sammy will understand, the CEO told himself as he sank deeper into the love seat in his of? ce, a yel low legal pad on his lap and a pen and cup of espresso balanced on the arm of the couch. It was several days after the review of the ShopSense pilot, and Jason was still weighing the risks and bene? ts of taking this business relationship to the adjoining stage. He hated to admit how giddy he was almost as gleeful as Archie Stetter had been about the number of meaningful correlations the analysts had turned up. Imagine what that guy could do with an even larger data set, O. Z. Cooper had commented to Jason after the meeting. Exclusive access to ShopSenses data would give IFA a leg up on competitors, Jason knew. It could also provide the insurer with proprietary insights into the food-related drivers of disease. The deal was certainly legal. And even in the court of public opinion, people understood that insurers had to perform risk analyses. It wasnt the same as when that harvard business review may 2007 T he Dark Side of Customer Analytics H BR C A SE S T UDY online bookseller g ot into trouble for charging ustomers differently based on their shopping histories. But Jason also saw dark clouds on the horizon What if IFA took the pilot to the next level and found out something that maybe it was better off not knowing? As he watched the minute hand sweep on his wall clock, Jason wondered what risks he might be taking without even realizing it. Donna Greer gently swirled the wine in her glass and clinked the stemware against her husbands. The two were attending a wine savoring hosted by a friend. The focus was on varieties from Chile and other Latin American countries, and Donna and Peter had yet to ? nd a sample they didnt like.But despite the lively patter of the event and the plentiful food. Donna couldnt keep her mind off the IFA deal. The big question is, Should we be charging more? she mused to her husband. ShopSense was already selling its scanner data to syndicators, and, as her CFO had reminded her, the company currently made more money from selling information than from selling meat. Going forward, all ShopSense would have to do was send IFA some tapes each month and collect a million dollars annually harvard business review may 2007 of pure pro? t. Still, the deal wasnt without risks By selling the information to IFA, it ight end up diluting or destroying valuable and hard-won customer relationships. Donna could see the headline now Big Brother in Aisle Four. All the more reason to make it worth our while, she thought to herself. Peter urged Donna to drop the issue for a bit, as he scribbled his comments about the wine theyd just sampled on a rating sheet. But Ill go on record as being against the whole thing, he said. Some poor soul puts potato chips in the cart instead of celery, and look what happens. But what about the poor soul who buys the celery and still has to pay a fortune for medical overage, Donna argued, because the premiums are set based on the people who cant eat just one? Isnt that the whole point of insu rance? Peter teased. The CEO shot her husband a playfully peeved lookand reminded herself to send an e-mail to Steve when they got home. What if IFA took the pilot to the next level and found out something that maybe it was better off not knowing? How can these companies leverage the customer data responsibly? Four commentators offer expert advice. memorise Case scuttlebutt page 5 T he Dark Side of Customer Analytics H BR C A SE S T UDY C ase Commentary by George L. JonesHow can these companies leverage the customer data responsibly? The message coming from both IFA and ShopSense is that any marketing hazard is validas long as they can get away with it. page 6 Sure, a customer database has value, and a company can maximise that value in any number of waysgrowing the database, mining it, monetizing it. Marketers can be tempted, despite pledges about privacy, to use collected information in ways that seem attractive but may ultimately damage relationships with customers. The ar rangement proposed in this case study seems shortsighted to me. Neither company seems to curiously care about its customers.Instead, the message coming from the senior teams at both IFA and ShopSense is that any marketing opportunity is validas long as they can get away with it legally and customers dont ? gure out what theyre doing. In my company, this pilot would never have gotten off the ground. The culture at Borders is such that the managers involved would have just assumed we wouldnt do something like that. Like most successful retail companies, our organization is customer focused were always trying to see a store or an offer or a transaction by means of the customers eyes. It was the same way at both Saks and Target when I was with those companies.At Borders, weve built up a signi? cant database through our Borders Rewards program, which in the past year and a half has grown to 17 million members. The data were getting are hugely important as a basis for serving customers more effectively (based on their purchase patterns) and as a source of competitive advantage. For instance, we know that if somebody buys a travel guide to France, that person might also be interested in reading Peter Mayles A Year in Provence. But we assure our customers up front that their information will be handled with the utmost respect. We carefully falsify the content and frequency of even our own ommunications with Rewards members. We dont want any offers we present to have negative connotationsfor instance, we invalidate bombarding people with e-mails about a product they may have absolutely no interest in. I honestly dont think these companies have hit upon a responsible formula for mining and sharing customer data. If ShopSense retained control of its data to some degreethat is, if the grocer and IFA marketed the Smart Choice program jointly, and if any offers came from ShopSense (the partner the customer has built up trust with) rather than the insurance company (a stranger, so to speak)the relationship could work.Instead of ceding complete control to IFA, ShopSense could be somewhat selective and send offers to all, some, or none of its loyalty card members, depending on how relevant the grocer believed the insurance offer would be to a particular set of customers. A big hole in these data, though, is that people buy food for others besides themselves. I rarely eat at home, but I still buy tons of groceriessome healthy, some not so healthy for my kids and their friends. If you looked at a breakdown of purchases for my household, youd say Wow, theyre go through a lot. But the truth is, I hardly ever eat a bite. That may e an extreme example, but it suggests that IFAs correlations may be ? awed. Both CEOs are subjecting their organizations to a possible public relations backlash, and not just from the ShopSense customers whose data have been dealt away to IFA. Every ShopSense customer who hears about the deal, loyalty card member or not, is g oing to lose trust in the company. IFAs customers might also think twice about their relationship with the insurer. And what about the employees in each company who may be uncomfortable with what the companies are trying to pull off? The corporate cultures suffer. What the companies are proposing here is ery dangerousespecially in the world of retail, where loyalty is so hard to win. Customers information needs to be protected. George L. Jones is the president and chief executive officer of Borders Group, a global retailer of books, music, and movies based in Ann Arbor, Michigan. harvard business review may 2007 T he Dark Side of Customer Analytics H BR C A SE S T UDY C ase Commentary by Katherine N. Lemon How can these companies leverage the customer data responsibly? Customer analytics are effective but because firms do not violate customer trust. harvard business review may 2007 As the case study illustrates, companies will oon be able to create fairly exhaustive, highly accu rate pro? les of customers without having had any direct interaction with them. Theyll be able to get to know you intimately without your knowledge. From the consumers perspective, this trend raises several big concerns. In this ? ctional account, for instance, a shoppers grocery purchases may directly in? uence the availability or price of her life or health insurance productsand not necessarily in a good way. Although the customer, at least tacitly, consented to the collection, use, and transfer of her purchase data, the real issue here is the nintended and uncontemplated use of the information (from the customers point of view). Most customers would probably be quite surprised to learn that their personal information could be used by companies in a alone unrelated industry and in other ways that arent readily foreseeable. If consumers lose trust in ? rms that collect, analyze, and utilize their information, they will opt out of loyalty and other data-driven marketing programs, a nd we may see more regulations and limitations on data collection. Customer analytics are effective precisely because ? rms do not violate customer trust.People believe that retail and other organizations will use their data wisely to enhance their experiences, not to harm them. Angry customers will certainly speak with their wallets if that trust is violated. Decisions that might be made on the basis of the shared data represent another hazard for consumersand for organizations. Take the insurance companys use of the grocers loyalty card data. This is limited information at best and inaccurate at worst. The ShopSense data re? ect food bought but not necessarily consumed, and individuals buy food at many stores, not just one. IFA might end up drawing rroneous conclusionsand exacting unfair rate increases. The insurers general counsel should investigate this deal. Another concern for consumers is what I call battered customer syndrome. Market analytics allow companies to identify th eir best and worst customers and, consequently, to pay special attention to those deemed to be the most valuable. Looked at another way, analytics enable ? rms to understand how poorly they can treat individual or groups of customers before those people stop doing business with them. Unless you are in the top echelon of customers those with the highest lifetime value, sayyou ay pay higher prices, get fewer special offers, or receive less service than other consumers. Despite the fact that alienating 75% to 90% of customers may not be the best idea in the long run, many retailers have adopted this top tier approach to managing customer relationships. And many customers seem to be willing to live with itperhaps with the unrealistic hope that they may reach the upper echelon and reap the ensuing bene? ts. Little research has been done on the negative consequences of using marketing approaches that discriminate against customer segments. Inevitably, however, customers will ecome savvier about analytics. They may become less tolerant and take their business (and information) elsewhere. If access to and use of customer data are to remain viable, organizations mustiness come up with ways to address customers concerns about privacy. What, then, should IFA and ShopSense do? First and foremost, they need to let customers opt in to their data-sharing arrangement. This would address the unintended use of data problem customers would understand exactly what was being done with their information. Even better, both ? rms would be engaging in trust-buildingversus trust-erodingactivities with customers. The esult improvement in the bottom line and in the customer experience. Katherine N. Lemon (kay. emailprotected edu) is an associate professor of marketing at Boston Colleges Carroll School of Management. Her expertise is in the areas of customer equity, customer management, and customer-based marketing strategy. page 7 T he Dark Side of Customer Analytics H BR C A SE S T UD Y C ase Commentary by David Norton How can these companies leverage the customer data responsibly? Would customers feel comfortable with the data-sharing arrangement if they knew about it? page 8 Transparency is a comminuted component of any loyalty card program.The value proposition must be clear customers must know what theyll get for allowing their purchase behavior to be monitored. So the question for the CEOs of ShopSense and IFA is, Would customers feel comfortable with the data-sharing arrangement if they knew about it? ShopSenses loyalty card data are at the center of this venture, but the grocers goal here is not to increase customer loyalty. The value of its relationship with IFA is solely ? nancial. The company should explore whether there are some customer data it should exclude from the transferinformation that could be perceived as exceedingly sensitive, such as pharmacy and lcohol purchases. It should also consider doing market research and risk modeling to evaluate customers potential reaction to the data sharing and the possible downstream effect of the deal. The risk of consumer backlash is lower for IFA than for ShopSense, given the information the insurance company already purchases. IFA could even put a positive spin on the creation of new insurance products based on the ShopSense data. For instance, so-called healthy purchases might earn customers a discount on their standard insurance policies. The challenge for the insurer, however, is that there is no proven correlation between the urchase of certain foods and fewer health problems. IFA should continue experimenting with the data to determine their richness and predictive value. Some companies have more leeway than others to sell or trade customer lists. At Harrahs, we have less than most because our customers may not want others to know about their gaming and leisure activities. We dont sell information, and we dont buy a lot of external data. Occasionally, well buy demographic data to ? ne-tune our marketing messages (to some customers, an offer of tickets to a live performance might be more interesting than a dining discount, for example).But we think the internal transactional data are much more important. We do rely on analytics and models to avail us understand existing customers and to encourage them to stick with us. About ten years ago, we created our Total Rewards program. Guests at our hotels and casinos register for a loyalty card by sharing the information on their drivers license, such as their name, address, and date of birth. Each time they visit one of our 39 properties and use their card, they earn credits that can be used for food and merchandise. They also earn Tier Credits that give them higher status in the program and ake them suitable for differentiated service. With every visit, we get a read on our customers preferencesthe types of games they play, the hotels and amenities they favor, and so on. Those details are stored in a central d atabase. The company sets rules for what can be done with the information. For instance, managers at any one of our properties can execute their own marketing lists and programs, but they can target only customers who have visited their properties. If they want to dip into the overall customer base, they have to go through the central relationship-marketing group. Some of the information captured in ur online joint promotions is accessible to both Harrahs and its business partners, but the promotions are clearly positioned as opt in. We tell customers the value proposition up front Let us track your play at our properties, and we can help you enjoy the experience better with richer rewards and improved service. They understand exactly what were capturing, the rewards theyll get, and what the company will do with the information. Its a win-win for the company and for the customer. Companies engaging in customer analytics and related marketing initiatives need to keep win-win in mind when collecting and andling customer data. Its not just about what the information can do for you its about what you can do for the customer with the information. David Norton (emailprotected com) is the senior vice president of relationship marketing at Harrahs Entertainment, based in Las Vegas. harvard business review may 2007 T he Dark Side of Customer Analytics H BR C A SE S T UDY C ase Commentary by Michael B. McCallister How can these companies leverage the customer data responsibly? When the tougher, grayarea decisions need to be made, each person has to have the companys core principles and values in ind. harvard business review may 2007 Companies that can capitalize on the information they get from their customers hold an advantage over rivals. But as the ? rms in the case study are realizing, there are also plenty of risks involved with using these data. Instead of pulling back the reins, organizations should be nudging customer analytics forward, keeping in mind one c ritical point Any collection, analysis, and sharing of data must be conducted in a protected, permission-based environment. Humana provides health bene? t plans and related health services to more than 11 million embers nationwide. We use proprietary datamining and analytical capabilities to help guide consumers through the health maze. Like IFA, we ask our customers to share their personal and medical histories with us (the risky behaviors as well as the good habits) so we can represent them with programs and preventive services geared to their health status. Customer data come to us in many different ways. For instance, we offer complimentary health assessments in which plan members can take an interactive online survey designed to measure how well theyre taking care of themselves.We then suggest ways they can reduce their health risks or treat their existing conditions more effectively. We closely monitor our claims information and use it to reach out to people. In our Personal comfort program, for example, well have a registered nurse follow up with a member who has ? led, say, a diabetes-related claim. Through phone conversations and e-mails, the RN can help the plan member institute changes to improve his or her quality of life. All our programs require members to opt in if the data are going to be used in any way that would single a person out. Regardless of your industry, you have to start with that.One of the biggest problems in U. S. health care today is obesity. So would it be useful for our company to look at grocery-purchasing patterns, as the insurance company in the case study does? It might be. I could see the upside of using a grocers loyalty card data to develop a wellness-based incentive program for insurance customers. (We would try to ? nd a way to build positives into it, however, so customers would look at the interchange and say Thats in my best interest thank you. ) But Humana certainly wouldnt enter into any kind of datatransfer arr angement without ensuring that our customers personal information and the ntegrity of our relationship with them would be properly protected. In health care, especially, this has to be the chief concernabove and beyond any patterns that might be revealed and the sort of competitive edge they might provide. We use a range of industry standard security measures, including encryption and ? rewalls, to protect our members privacy and medical information. Ethical behavior starts with the CEO, but it clearly cant be managed by just one person. Its important that everyone be reminded often about the principles and values that guide the organization.When business opportunities come along, theyll be screened according to those standardsand the decisions will land right side up every time. I cant tell people how to run their meetings or who should be at the table when the tougher, grayarea decisions need to be made, but whoever is there has to have those core principles and values in mind. Th e CEOs in the case study need to take the front page test If the headline on the front page of the newspaper were reporting execration of customer data (yours included), how would you react? If you wouldnt want your personal data used in a certain way, chances are your customers wouldnt, either.Michael B. McCallister (emailprotected com) is the president and CEO of Humana, a health benefits company based in Louisville, Kentucky. Reprint R0705A Case only R0705X Commentary only R0705Z To order, call 800-988-0886 or 617-783-7500 or go to www. hbrreprints. org page 9 To Order For Harvard Business Review reprints and subscriptions, call 800-988-0886 or 617-783-7500. Go to www. hbrreprints. org For customized and quantity orders of Harvard Business Review article reprints, call 617-783-7626, or e-mail emailprotected harvard. edu www. hbrreprints. org U. S. and Canada 800-988-0886 617-783-7500 617-783-7555 fax

A Cataclysm in Repose Essay

Gabriel Garcia Marquezs A Very Old domain with Enormous Wings is a short romance that fuses together wizardly and realistic elements. In an question, Marquez explains the influences and origins of this unique style of writing. The story ( non surprisingly) is about an old man with enormous wings who somehow ends up in a exquisite Caribbean or aboriginal American town and the events that surround this occurrence. The story is written in such a way that magical elements appear in a seemingly realistic setting. The interview with Marquez, although never specifically mentioning the story, provides insight as to how he achieves writing in this oxymoronic style.Marquez attributes his magical-realistic style of writing to the reciprocal relationship amidst novels and journalism. Marquez says that his true profession is that of a journalist (131. This background in journalism helps keep his writing in a close relationship with reality (137). Marquez pull ahead states that trying to t ranspose reality can lead to losing contact with it and journalism is a good guard against that. As a journalist Gabriel Garcia Marquez believes that writing is gravely work that requires a certain technique with structure and careful attention to detail. Marquez also describes a journalistic trick (138) used to make things credible locution that there are four hundred and twenty-five elephants in the sky is much more believable than simply stating there are elephants in the sky. picture of this journalistic influence is clearly seen throughout A Very Old Man with Enormous Wings and this makes the story seem much more believable. some separate important aspect of Marquezs writing is his use of vivid imagery. He began writing by drawing cartoons and in the genesis of all his books theres always an image (143), such as a photograph. Gabriel Garcia Marquez visited his hometown and he experienced it as everything in the town evolved into literature. Marquez follows by saying that i ts always promiscuous to tell whether a writer is writing about something that has happened to him or something he has read or been told (136). Writing on his birthplace adds a sense of naturalism and imagery to the story. Marquez also gives credit to hisgrandmothers brick face style of story telling as an influence to his writing. She told things that sounded supernatural and fantastic, but she told them with complete artlessness (138). The combination of these elements adds to the authenticity and colorfulness of Marquezs stories.Gabriel Garcia Marquez explains, in his interview, the importance of the first paragraph as setting the tone for the rest of the story. A Very Old Man with Enormous Wings is no exception. The story begins with a reference to Marquezs fascination with plagues as he describes an abundance of crabs after three years of rain. Marquez continues by saying that the world had been sad since Tuesday. Sea and Sky were a single ash-gray thing This is an example o f the aforementioned journalistic trick which makes the somberness more believable.There is a convergence with the interview when Marquez says that every Mexican he sees in Europe leaves the following Wednesday, as opposed to any other day. The ash-gray description also provides a vivid image of the sea and sky. The first paragraph ends with an introduction of the old man, impeded by his enormous wings. This does then set the tone for the rest of the story with detailed descriptions, sharp imagery and the magical-realistic elements are introduced.The story continues with a detailed, precise, and unconventional description of an paragon. Word about the angel gets out, and many people come to see him, including the Priest, Father Gonzaga. There is evidence, in the beginning of the story that the setting is in a small Caribbean or Central America town, such as the one Marquez grew up in. Statements like everyone knew, neighbor women and referring to the priest as Father Gonzaga give the image of a small communicative town. The credibility of the winged man as an angel is questioned in the story by Father Gonzaga. The visiting people torture and test the patience of the angel.Eventually, a carnival took the attention away from him, including a woman who had been changed into a spider for having disobeyed her parents (572), another example of the journalistic trick. An example of the brick faced story telling appears when things settle to the time it had rained for three days and crabs walked through the bedroom (573). The paragraph simply ends here, with something completely fantastical told as if it were completely normal. The keepers ofthe angel profit at the angels expense until people no longer care to see him and eventually the angel regains his strength and flies away ungracefully.The interview did not specifically address A Very Old Man with Enormous Wings and therefore it was not useful in understanding the story nor did it undertake anything away fr om it. The interview was, however, effective and useful in understanding how Marquez can effectively write in such a unique style. The way the story seems to be so believable yet at the same time so fantastical is explained. If I could ask Gabriel Garcia Marquez another question, I would like to be intimate more about what he meant by the intellectual writing and more on the influence of politics in his writing. Being a Marxist, how did this affect the non-traditional facsimile of the angel? I found that, in general, the interview provided helpful insight on what makes Marquezs magical-realistic writing so vivid and believable.Work CitedStone, Peter H. An interview with Gabriel Garcia Marquez, Unknown date and publisher.Marquez, Gabriel Garcia. A Very Old Man with Enormous Wings. The Story and its Writer. Boston, MA Bedford/St. Martins ., 2003.

Learning Disabilities in Society Today Essay

The modern society has advanced very much compared to the earlier society, for example of the mid(prenominal) twentieth century. This advancement can be attributed to various technological innovations and inventions that have taken place in the society. The various spheres of change have impacted both positively and banishly on the welfare of the people. This is together with the welfare of those with disabilities.Disability has been and remains to be a major aspect of social inquiries and studies that has been conducted in the society. This is wedded that the disabled persons are part and parcel of the society. In this regard, the issue of check as an area of study encompasses various aspects. This is for instance the kind of relationships between harm and work, disability and oppression, disability and education and disability and discrimination among others. In addition, studies on disability have centered on the measures that have been taken or ought to be taken to address th e issue. The measures taken range from medical interventions and efforts to change the attitude of the members of the society towards the disabled people.Disability and the Society Today OverviewThere are several(prenominal) comments that have been proposed for the term disability. The definitions depend on the orientation and experiences of the scholar. For example, in law, the term disability can be used to connote a physical or affable impairment of an individual (Shah & Priestly, 2009).For the impairment to qualify as a disability, the law requires that it must have a substantial and yearn term negative effect on the individuals ability to carry out normal day to day activities (Valentino & Skeletonk, 2009). However, not all such conditions qualify as disabilities. For example, individuals with ailments such as cancer, HIV/AIDS and those who are blind or partially sighted are not considered as been disabled.According to the legal definition given above, impairments considered to make an individual disabled include sensory impairments, such as sight and hearing, or intellectual impairments such as learning disabilities, dyslexia and mental illness (Bradley, Danielson & Hallahan, 2002). Some severe disfigurements, for example those affecting limbs and other physical organs, are regarded as a disability. Some conditions that can worsen over era such as multiple scleroses are also regarded as a disability as soon as they are diagnosed, even before they stick to affect the individuals day to day activities (Lerner, 2000).There are criteria that have been put in place to determine whether a disability is long term or not. For example, for a disability to de regarded as long term, it must have lasted for at least unrivaled year (Bradley et al, 2002). Disabilities that have lasted for less than one year can also be classified as long term. This is when there are sufficient grounds to expect the disability to last for at least one year after its onset (Barne s, Fletcher & Fuchs, 2007). For example, a loss of both limbs can be considered as a long term disability even if the loss is barely one month old. Also, for a disability to be regarded as long term, it must be expected to last for the lie of the individuals life (Barnes et al, 2007).As earlier alluded to in this paper, there are several types of disabilities affecting people in the society. These range from physical disability, mental disability among others. Another type of disability that affects people in the society, albeit not so visible, is learning disability. This paper is going to look at learning disabilities within the context of the modern society. A general overview of disability has already been provided to create a context within which learning disability will be located.

Vietnam: A Three-Day Tour

Among many beautiful places in the East, Vietnam is one of the must-see countries. Setting foot in this republic provides an unforgettable experience.The historic temples, serene beaches, and relaxationful countryside be what tourists find most enigmatic. Even the overly populated markets in the country provide travelers with an unforgettable and excite experience. The sceneries and warmth of the people provide visitors a taste of the local culture and a perception of Asians in general.Vietnam is located in the Southeast Asia, bordering the Gulfs of Thailand and Tonkin, and South chinaware Sea. It is alongside China, Laos, and Cambodia, and very near Thailand so tourists can easily find trips to neighboring countries after enjoying their tour of Vietnam. At present, Vietnams population has grown to most 85 million in 2008 (Population Council).Most people associate Vietnam with wars possibly due to films that feature the Vietnam War. However, Vietnam is more than what we see in f ilms. Contrary to the what others believe regarding the Viet Kong, Vietnamese are peace-loving and warm-hearted people. They are called Vietnamese, which is similar to the official language.There are around 50 tribes which include the Kinh (also known as Viet) who make up the majority of the population, the Tay, Thai, Muong, Khome, Hoa, Nun, Hmong, and others. Aside from the Vietnamese language, English is becoming a popular language especially among the younger people. Some can speak French, Chinese, and Kmer while dialects among the natives in the mountain areas include Mon-Khmer and Malayo-Polynesian.When mean to visit Vietnam, most visitors need to apply for a tourist visa in advance. Vietnamese visa is inexpensive at the rate of USD 40-80 when applying directly to the Embassy. some other way to apply for visa is upon arrival in Hanoi, but this requires a pre-arranged application with the Hanoi Immigration Department. To do away from the hassles, it is recommended to obtain vi sa a week or two before the trip.Throughout the country the average temperature is between 21 and 23 degrees Celsius. During summer, the average temperature is 28 degrees Celsius. Rainy season starts from May and it ends in October. At its peak, some lowlands are affected by flood, so it is outstrip to visit either in summer or autumn.If one wants to witness the robust culture of the Vietnamese, the best time is during the traditional Vietnamese Tet (Lunar New Year). Tet is a week long festival and is the most important festival of the year commonly every last week or January or early February.As expected, prices during this time are raised radically, and most of the locals are on holiday so trading is typically paralyzed, with some hotels, transportation companies and restaurants closed down. Therefore, those who prefer to travel around this period should have a well-organized trip with a tourist company. Otherwise, it will be difficult to go around without a good companion.Whe n making a short visit to Vietnam, visitors have at least three choices. For those who love the city, the best place to go is Ho Chi Minh (formerly known as Saigon). There, one will experience Asian nightlife at its best. Those who are after relaxation and peace must see Hanoi and Halong Bay while those who are after adventure and exploring nature should try Sapa and Mekong Delta River.

Lsi Paper Leadership and Organizational

LSI Paper Leadership and Organizational Behavior Anne Peters 07/21/2012 My primary thinking appearance with the highest centile is being competitive at 99 percentile. I actu anyy never realized this aspect about my thinking style but now it all makes sense. In the past I have been so busy elevatening and showing other people losing that I totally forgot to pay attention on my own performance, I guess glory isnt that important, what really important is how I achieved it.At home, Ill always be busy competing with the siblings and at work I was always comparing myself to others, hence not paying attention on my performance. My Secondary thinking style is my Affiliative thinking style at 96 percentile. I totally agree with this as I do pay a lot of emphasis on relationships. I am very warm and cap sui remit about meeting and interacting with new people from different cultural backgrounds and have a keen interest in learning different languages. This thinking style helped me develop g ood interpersonal skills.At home I have great relationship with my p arnts and siblings. At work I am always deemed as the positron emission tomography manager I am very understanding and friendly. My limiting thinking style would be avoidance-thinking style I believe kinda of dealing with the problems I usually walk away from them, which is not a good trait. A problem moldiness be solved instead of letting it lingering in the back of your mind. I may be overly hard on myself. When I make a mistake, it is especially difficult for myself to forgive myself and move on.This potbelly result in a fear of failure, and the feeling that I must avoid situations that carry the risk of personal defeat. I typically refrain from examining and expressing feelings, which could type a more general pattern of withdrawal. For example in the past I have turned small problems into ample problems overtime since I didnt feel like tackling them then and thither. I had relationship problems and money problems because of my avoidance thinking style.In 2006 I was moving out of my uncles house and things went sour in between his family and mine, but since I was young and reckless I completely ignored the problem instead of dealing with it, later on the problem was huge and couldnt be tackled anymore and till this day I have weirdness involved when meeting up with his family. Impact of my personal styles on my vigilance style Planning When it comes to planning my competitive, perfectionist and achievement thinking style play a big berth. Planning requires being competitive, you make sure whatever you are planning is worthy enough and efficient.Perfectionist thinking style helps it to be without flaws and no room for errors. Achievement style helps me to be somewhat confident and easily able to meet challenges. Organizing Again the perfectionist plays a big role in organizing also. The humanistic style helps me in guiding other people towards organization and guiding them and load -bearing(a) their effort. I feel organizing is not the strongest management area for me and I need to work on this skill. Leading The thinking style of self-actualization, competitive, and power, plays a huge role in helping me lead.I am pretty self-actualized, which means I am really well-provided with myself and who I am. For being a leader one of necessity to be competitive otherwise you cant lead if you have the mentality of if we lose thats ok, its more like no We got to win I like being in charge and in control of a situation, its very typical of me, the sense of being independent makes me comfortable in a leading position. I believe in leading by example style of management, instead of telling people what to do a manager needs to show them how its done and then audit to make sure they are just as good as you or your best employee.Controlling The power, competitive and humanistic thinking style plays a huge role of me being controlling in my work environment. A manager must manage, to be in control one needs to earn regard of their employees, to do so you need to work with them and not against them. Once you earn their trust, they go out probably perform the same way whether you are supervising them or not. To be in control you dont have to be a power hungry manager who always thinks hes right, but more of a understanding people at their level and culture manager.Its easy to get into employees comfort zone even if you know one thing about their language, ethnicity or culture. Once the barrier is down they respect you and controlling them becomes a lot easier. Genesis I develop all this thinking style at quite an early stage I was 21 when I first moved from Karachi, Pakistan to Chicago, United States. Since the beginning I was working a management position in a fast food restaurant and going to school because I wanted to and there was no obligation. The competiveness was there but as I worked the management position I developed many other thinking s tyles.The self actualized and humanistic style was developed with the helped of my parents they brought me up with a lot of love and made me feel confident about every(prenominal) decision that I wanted to make. Having parents like mine makes a huge difference in ones thinking style. I worked as a general manager at a fast food restaurant for quite a while and then was hired as a imaginative designer and HR for a new concept restaurant that was serving Lebanese food. This opportunity helped me polish my Humanistic, competitive, perfectionist and achievement thinking styles even more.And recently I moved to southern California to start another concept restaurant by leaving everything behind and taking another major change in my life hence making me a big risk taker. Overall I am pretty satisfied with my LSI results, although I have realized there are aspects I really need to work on, but then again nobody is perfect. The areas that I need to work on are established I really need to follow my heart and Ideas more than just be by the book. Dependent I shouldnt be dependent on other people for approval, ometimes I need to do things on my own. Avoidance I need to deal with problems right there and in the face instead of slacking. Competitive Need to be a comminuted less competitive and let other people get ahead and learn from them. Achievement I need to work on my goals a little bit more, be more goal oriented than living day to day. Oppositional Be a little less oppositional and be more open to other peoples ideas. I plan to learn to be a better management from this degree and apply all these new thinking style I never know I had.Hopefully in the future Ill be able to smoothen all this style to become a better performing manager. NameD01673320 Date Survey Taken Your LSI Styles ProfileThe raw and percentile realizes in the table below and the extensions on the circumplex shown below depict your perceptions of how you think and behave. The CONSTRUCTIVE Styles (11, 12, 1, and 2 oclock positions) reflect self-enhancing thinking and behavior that contribute to ones level of satisfaction, ability to develop anicteric relationships and work effectively with people, and proficiency at accomplishing tasks.The PASSIVE/DEFENSIVE Styles (3, 4, 5, and 6 oclock positions) represent self-protecting thinking and behavior that promote the fulfillment of security needs by means of interaction with people. The AGGRESSIVE/DEFENSIVE Styles (7, 8, 9, and 10 oclock positions) describe self-promoting thinking and behavior used to maintain status/position and fulfill security needs by dint of task-related activities. Position Style Score Percentile 1 Humanistic-Encouraging 35 80 2 Affiliative 39 96 3 Approval 28 95 4 Conventional 25 93 5 Dependent 23 90 6 Avoidance 13 83 Oppositional 15 87 8 great power 13 79 9 Competitive 29 99 10 Perfectionistic 24 75 11 Achievement 33 63 12 Self-Actualizing 37 93 The raw scores potentially range from 0 to 40. The perc entile scores represent your results compared to those of 9,207 individuals who previously completed the Life Styles Inventory. For example, a percentile score of 75 means that you scored higher along a particular position than 75% of the other respondents in the sample and, in turn, indicates that the style delineated by that position is strongly descriptive of you.In contrast, a score of 25 means that you scored higher than only about 25% of the other respondents and therefore indicates that the style represented by that position is not very descriptive of you. Your LSI Styles CircumplexFor detailed descriptions of each of these 12 styles,? click on the circumplex graphic in each of the 12 sections. Examining your CircumplexTo accurately interpret your LSI results, it is important for you to consider your score on each style in terms of its range (high, medium, or low) on the profile. The three ranges correspond to the percentile points in the circumplex and in the table above.

An Insight on “The need for a Working Society”

Flora Tristan was a fair sex brought up by her m otherwise. Her father died when she was very young, and she was denied, due to her illegitimacy, her fathers inheritance as a rich aristocrat. She gained strength living in poverty and as an adult fought for her blot in her fathers family. Although Flora did non succeed in receiving the inheritance she was welcomed within the family. After escaping from her savage husband, Flora took her daughter and began a life of travels learning about people, societies, and especially the lives of wo men.Flora Tristans largest performance was the development and teachings of the Workers Union, with the incorporation of equality for women with every step . I will focus on how Tristan coupled the conditions of women and men workers, how her proposed Workers Union emancipated both men and women, and how she was stock by workingwomen and workingmen. Tristans ability to railroad tie the conditions of women and men workers was incredible. Tristan saw and experienced the abuse of women in the home and on the job. She linked a womans life as a servant to her husband, children, father, and brothers.Women lived life un give instructiond, unstimulated, and underutilized. Tristan continued, women were kept ignorant, brought up either to be gentle and patronizing dolls or slaves, destined to please and serve their masters. (Strumingher, 97) Tristan believed that it was in a mans own self-interest to work for the equality of women at work. For men would reap the benefits of gaining more household income and the overture of their marriage and home life. Not only this, but men would not have to work as hard with the emancipation of women.Tristan was appalled by the working conditions of the English workers, both men an women, they were unbearable. She visited many incidentories and could not believe the abuse and unsanitary conditions. She thought that England was indeed the most abusive place for the humanity of the workers. The deadly smells, the extreme contrasts between severe cold into the fiery hot burning coals they had to terminalure. The life expectancy was short, some thirty five for industrial men, and a bit higher for those not under such intensified labor. The moral of these workers were low.Happiness was not an option these people worked twelve hours a day and by the cartridge clip they go home they ate and slept to regain their strength for the next day, fun and enjoyment was not an choice. The end result of the extreme labor was said to be the increase of those going to the taverns and drinking into oblivion. This was the only counseling for the working class to get away from the miserable conditions of working life. In England, where the working class is frequently more ignorant and unhappy than in France, the workers, men and women, push this vice of drunkenness to the brink of insanity. (Beik, 118) alcohol addiction had become an epidemic, the working class was desperate for a way to escape the mental and physical aggravator of daily life. The fact that women earned one half the wages of men was one factor that Tristan fought. She became inflexible about the equality of equal pay and equal work for both men and women. Tristan advocated that women worked much harder and fast in order to make more money just to survive, in the end the idea was that lastly men would be discarded and replaced by the cheaper labor of women.Through Tristans travels she was able to see the variety women suffered through first hand experience and she was able to visualize, create, and implement a societal change, a simulacrum shift, that would impact the history forever. The creation of the Workers Union and the fight for human rights. Tristans proposed Workers Union did in fact lead to the emancipation of women and workers. The Workers Union was based on several ideas equality, human rights, child labor laws, legal jointure of classes, workers compensation, education prior to wo rking, and generating capital to prevent poverty.Tristan fought for equality of men and women in the home, workplace, and in receiving an education. But allow us hasten to say that to enjoy equality and liberty in principle is to live in spirit, and if he who brought to the world the law of the spirit spoke wisely in saying that man does not live by bread alone, I believe that it is also wise to say that man does not live by spirit alone. (Beik, 108) Tristan captivated the idea of happiness and its true meaning, that no man or woman could be happy without complete emancipation for everyone.With the idea of the Workers Union, Tristans goal was to unite men and women despite their trades, associations, or classes. This unification would bond the groups together to be large enough to fight for evaluator as needed against those in power. The idea that small groups do not carry a instance and one large group carries strength and has one large voice to be heard. In summarise Floras Workers Union advocated a general union of men and women of all trades dedicated to twain principles the right to work for all workers, and equal pay for equal work. (Strumingher, 101)Tristan also proposed to have a place where children could go to receive food, hygiene and grooming instructions, exercise, crafts while earning money at the same time. They were in loading being paid to get a basic education and skills. This place was known as the Workers castling. Tristan succeeded with the emancipation of both men and women by presenting her research, teaching, and wining people over to the idea of the Workers Union and how this would help to retain men and woman.By understanding the limitations of humans, by looking for a balance of work and time for pleasure, and by stressing the need for education for our children. Tristan met the hearts of people and captured the insanity of their current lifestyles. She was able to fix the naive and deliver those who could not understand doing anything other than serving their husbands and children. In general Tristan had a variance in how she was received by men and women. Some women did not accept her due to the hatred caused by ignorance, she was accused of deceptive husbands.All in all Tristan was accepting of those who did not see her way and would move on to catch out people who would listen and follow. She didnt waste time on useless tactics, she used her time and influence wisely. As Tristans plan was evolving, she began to meet with as many influential men as she could. Artisans who want the idea but not the idea of being relegated to sharing her ideas. She moved on to many other artisans with no success until she read and corresponded with the works of two others, Adolphe Boyer, and Pierre Moreau.These two men worked to reform the compagnonnage and concur with many of Tristans ideas. Workers, we shouldnt help each other only because were in the same trade, but because we are all workers, all in the sam e social category. ( Strumingher, 91) Most men and women endorsed, at least a part of, Tristans plan of the Workers Union, at least pieces of it were sure by most. She had many difficulties in turning her work, unable to publish in the press and unable to convalesce a publisher who would support her. She began a diary. Tristan took up a collection from her friends and with this money she was able to publish her first book.Tristan had the chore of having to change the ideas of a society and a way of life. People tend to turn away change and have a hard time visualizing the benefits, especially when asked to contribute money each socio-economic class for this Union. In spite of these obstacles, Tristan had a tremendous following. Women and workers were considered one in the same, both leading lives of unhappiness and slavery. both were immersed in poverty and abuse, were suppressed, and suffered dehumanization. With the creation of the Workers Union, Tristan recognized the need to change the way the working class, and women were treated.She brought together variant classes, sexes, and moved children out of the workforce and into education. She fought for equal rights for everyone. The Workers Union slowly changed history, slowly, to developing women and men and leading to their just emancipation. This was the beginning of a future of human rights and an educated society, regardless of sex or race. With these changes Tristan taught, wrote, and traveled to educate the people. She was embraced by many and also had many critics. Most people embraced pieces of Tristans plans, which helped in the overall credence of the beginning of the Workers Union.